Entrepreneurial Identity
Social Identity Theory originated from the experiments of Henry Tajfel and John Turner in the seventies, which showed that the slightest priming of group membership creates prejudice. The Core Concept Social identity theory explains why human personalities and behaviors seem to be context-specific. A given individual may act differently depending on which groups they perceive themselves to belong to. The theory suggests that personal identity plus environmental conditions shape social identity, which in turn leads to the categorization of others into in-groups and out-groups . SIT has long been a mainstay of social psychological thinking about politics and human behaviour in general. SIT is at its core a theory about in-groups and out-groups, as easily formed social constructions that can manifest with real consequences. Consider football hooligans beating each other over their team colours. We all have multiple identities, and some scholars propose that the more central on...