Compare Entrepreneurs
The Entrepreneur-to-Theory Database
Famous entrepreneurs do not succeed by accident; they succeed by applying specific economic and psychological frameworks—often without realizing it.
Use the interactive tool below to reverse-engineer the success of 20 of the world's most famous founders. Select a name to reveal which entrepreneurship theory defines their strategy, from Schumpeter’s Creative Destruction to Sarasvathy’s Effectuation.
The Entrepreneurial Theory Matcher
Select a founder on the left to begin analysis.
Select a second founder to compare theories side-by-side.