Compare Youtube Stars
The Creator Economy Matcher
YouTubers are the new media moguls. From MrBeast's philanthropic stunts to Emma Chamberlain's coffee empire, digital creators are rewriting business rules. Use the tool below to reverse-engineer 25 top creators and reveal the academic theories behind their virality.
The Creator Economy Matcher
Select a creator on the left to begin analysis.
Select a second creator to compare theories side-by-side.