Technological Theories

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Technological Entrepreneurship Course

Analyzing how digital disruption, innovation diffusion, and architectural shifts redefine markets.

Module 1: Innovation and Market Shifts

UNIT 1 Disruptive Innovation Theory

UNIT 2 Competence Destruction Theory

UNIT 3 Architectural Innovation

UNIT 4 Diffusion of Innovations Theory

Module 2: The Digital Landscape

UNIT 5 Digital Entrepreneurship

UNIT 6 Long Tail Theory

UNIT 7 Generativity Theory

Module 3: Networks and Media Theory

UNIT 8 Actor-Network Theory (ANT)

UNIT 9 Marshall McLuhan's Media Theory

UNIT 10 Born Open Startup

Technological Theory Quiz

1. Disruptive Innovation typically starts by targeting which market segment? The high-end, most profitable customers Overlooked low-end or new-market segments

2. In Diffusion of Innovations Theory, which group is the first to adopt a new technology? Innovators Early Majority

3. Architectural Innovation involves: Reconfiguring how existing components link together Creating entirely new components for a product

4. Long Tail Theory suggests that the internet allows businesses to: Profitably sell low volumes of many niche items Focus exclusively on a single best-selling blockbuster

5. Actor-Network Theory (ANT) is unique because it treats: Only human social factors as important Both humans and non-human objects as active participants

6. Generativity Theory in technology refers to a system's capacity to: Produce unprompted change driven by large audiences Automate manufacturing without human input

7. Competence Destruction occurs when: New tech makes the skills of incumbent firms obsolete A firm goes bankrupt due to poor financial management

Review these theories: