Cognitive Theories

TALK SHOW

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Cognitive Entrepreneurship Course

Exploring the psychological frameworks and mental processes that drive innovation. 

 

Module 1: Decision Making Under Uncertainty

• UNIT 1 Knight's Uncertainty-Bearing Theory
• UNIT 2 Effectuation Theory
• UNIT 3 Prospect Theory & Entrepreneurship
• UNIT 4 Radical Subjectivism Theory

Module 2: Intentions, Alertness & Information

• UNIT 5 Theory of Planned Behavior
• UNIT 6 Alertness Theory (Kirznerian)
• UNIT 7 Information Processing Theory
• UNIT 8 Strategic Disagreements Theory

Module 3: Personality Traits & Cognitive Bias

• UNIT 9 Impulsivity Theory
• UNIT 10 Ambiguity Tolerance Theory
• UNIT 11 Hubris and Entrepreneurship
• UNIT 12 Cognitive Evaluation Theory

Module 4: Social Cognition & Learning

• UNIT 13 Experiential Learning Theory
• UNIT 14 Social Judgement Theory
• UNIT 15 Attribution Theory
• UNIT 16 Simulated Empathy Theory

Cognitive Theory Quiz

Test your understanding of the mental frameworks and biases that shape entrepreneurial decision-making.

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Targeted Theory Deep-Dive

Based on your answers, we recommend reviewing these specific cognitive frameworks: