Biculturalism and Entrepreneurship
Biculturalism Theory: The Immigrant Advantage in Entrepreneurship What gives an entrepreneur the ability to spot a gap in the market? According to Biculturalism Theory , the answer may lie in the unique cognitive flexibility developed by immigrants and individuals exposed to two distinct cultures. Biculturalism refers to an individual characteristic that develops as a result of deep exposure to two cultures. The typical case is the immigrant who must learn a host country's local culture while maintaining the elements of their home culture. The Cognitive Advantage The Al-Shammari research team (2018) theorizes that this duality provides a distinct competitive edge. They argue that: "Those who are exposed to different cultures and environments will experience different types of experiences in their social interactions and thus will accumulate rich knowledge that is diverse." This "rich knowledge" allows bicultural entrepreneurs to connect dots th...