Serial Entrepreneurship
Serial Entrepreneurship Theory: Why Founders Build Again and Again Serial entrepreneurship refers to the repeated behavior of starting new ventures. However, in the academic literature, the distinction is more specific. Plehn-Dujowich (2010) categorizes founders into two main groups: Novice Entrepreneurs: Individuals launching a business for the first time. Habitual Entrepreneurs: This group includes Serial Entrepreneurs (who launch businesses sequentially) and Portfolio Entrepreneurs (who run multiple businesses concurrently). The Learning Curve Advantage Plehn-Dujowich argues that serial entrepreneurs differ substantially from first-time founders because they develop new capabilities over time. Experience allows them to develop heuristics (mental shortcuts) that guide their decision-making processes. While a novice might suffer from "analysis paralysis," a serial entrepreneur can assess risks quickly and effectively. These co...